Last Updated: September 15, 2025

At GearUp Truck, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us in person at our Regina, Saskatchewan location.

1. Information We Collect

Personal Information

We may collect personal information that you provide to us directly, including:

  • Contact Information: Name, email address, phone number, mailing address
  • Vehicle Information: Year, make, model, and other specifications of your vehicle
  • Service Information: Details about requested services, installations, or products
  • Payment Information: Credit card details, billing address (processed securely through our payment processors)
  • Communication Records: Records of our communications with you, including emails, phone calls, and in-person conversations

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and usage:

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages visited, time spent on site, referring URLs, search terms used
  • Location Data: General geographic location based on IP address
  • Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar tracking technologies

2. How We Use Your Information

We use the information we collect for various purposes, including:

Service Delivery

  • Providing truck accessories, installation services, and related products
  • Processing orders, payments, and scheduling appointments
  • Communicating with you about your orders, services, and account
  • Providing customer support and technical assistance

Business Operations

  • Improving our website, products, and services
  • Conducting market research and analytics
  • Managing our business operations and maintaining records
  • Complying with legal obligations and regulatory requirements

Marketing and Communications

  • Sending promotional materials, newsletters, and special offers (with your consent)
  • Personalizing your experience and providing relevant content
  • Conducting surveys and collecting feedback

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in:

  • Payment processing and financial services
  • Website hosting and technical support
  • Email marketing and communication services
  • Analytics and performance monitoring
  • Shipping and delivery services

Legal Requirements

We may disclose your information when required by law or in response to:

  • Court orders, subpoenas, or other legal processes
  • Government investigations or regulatory inquiries
  • Requests from law enforcement agencies
  • Protection of our rights, property, or safety, or that of others

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections outlined in this policy.

4. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security measures include:

  • Encryption: Sensitive data is encrypted both in transit and at rest
  • Access Controls: Limited access to personal information on a need-to-know basis
  • Regular Updates: Security systems and software are regularly updated
  • Employee Training: Staff are trained on privacy and security best practices
  • Physical Security: Physical access to servers and systems is restricted

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to maintaining the highest standards of data protection.

5. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect information about how you use our site.

Types of Cookies We Use

  • Essential Cookies: Required for basic website functionality
  • Analytics Cookies: Help us understand how visitors interact with our website
  • Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness
  • Preference Cookies: Remember your settings and preferences

You can manage your cookie preferences through your browser settings. However, disabling certain cookies may affect the functionality of our website.

6. Your Rights and Choices

You have certain rights regarding your personal information, including:

Access and Correction

  • Request access to the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Update your contact preferences and account information

Data Portability and Deletion

  • Request a copy of your personal information in a portable format
  • Request deletion of your personal information (subject to legal requirements)
  • Withdraw consent for processing where applicable

Marketing Communications

You can opt out of marketing communications at any time by:

  • Clicking the unsubscribe link in our emails
  • Contacting us directly at the information provided below
  • Updating your preferences in your account settings

7. Children's Privacy

Our services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. We will notify you of any material changes by:

  • Posting the updated policy on our website with a new "Last Updated" date
  • Sending an email notification to registered users
  • Providing notice through our website or services

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

9. Contact Us

Questions About This Privacy Policy?

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

1230 Broad St, Regina, SK S4R 1Y3

Business Hours:
Monday - Friday: 8:00 AM - 6:00 PM
Saturday: 9:00 AM - 4:00 PM
Sunday: Closed