Cookie Policy

This Cookie Policy explains how GearUp Truck uses cookies and similar tracking technologies on our website. By using our website, you consent to the use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

How Cookies Work

• Storage: Cookies are stored locally on your device's browser
• Information: They contain small amounts of data specific to you and our website
• Access: They can be accessed by the website that created them when you return
• Expiration: They have expiration dates and are automatically deleted when they expire

Similar Technologies

We also use similar technologies including:

• Web Beacons: Small graphic images that track website usage
• Local Storage: Browser storage that persists longer than cookies
• Pixel Tags: Invisible images that track email opens and clicks
• Session Storage: Temporary storage that expires when you close your browser

2. How We Use Cookies

We use cookies for several purposes to enhance your experience on our website:

Essential Website Functions

• Remembering your preferences and settings
• Maintaining your session while browsing
• Securing your connection and protecting against fraud
• Enabling shopping cart functionality
• Providing customer support features

Analytics and Performance

• Understanding how visitors use our website
• Identifying popular content and pages
• Measuring website performance and load times
• Detecting and resolving technical issues
• Improving our website design and functionality

Marketing and Personalization

• Personalizing content based on your interests
• Displaying relevant advertisements
• Tracking the effectiveness of marketing campaigns
• Providing social media integration
• Remarketing to previous website visitors

3. Types of Cookies We Use

Cookie Type	Purpose	Duration	Essential
Essential Cookies	Required for basic website functionality and security	Session/1 Year	Yes
Performance Cookies	Collect anonymous data about website usage and performance	2 Years	No
Functional Cookies	Remember your preferences and provide enhanced features	1 Year	No
Marketing Cookies	Track visits across websites for advertising purposes	1-2 Years	No

First-Party vs Third-Party Cookies

• First-Party Cookies: Set directly by our website for our own use
• Third-Party Cookies: Set by external services we use (Google Analytics, social media, etc.)

4. Third-Party Cookies

We use several third-party services that may place cookies on your device:

Google Services

• Google Analytics: Website traffic and user behavior analysis
• Google Ads: Advertising and remarketing campaigns
• Google Maps: Location services and directions
• Google Fonts: Web font loading and display

Social Media Platforms

• Facebook Pixel: Social media advertising and tracking
• Instagram: Social media integration and content
• YouTube: Video content and embedded players

Other Third-Party Services

• Customer Support: Live chat and help desk tools
• Payment Processors: Secure payment processing
• CDNs: Content delivery and website performance
• Email Marketing: Newsletter and promotional emails

5. Managing Your Cookie Settings

6. Browser Settings for Cookies

You can also control cookies through your browser settings. Here's how to manage cookies in popular browsers:

Google Chrome

1. Click on the three dots menu → Settings → Privacy and Security → Cookies
2. Choose your preferred cookie settings
3. Manage exceptions for specific websites

Mozilla Firefox

1. Click on the menu button → Options → Privacy & Security
2. Under "Cookies and Site Data," choose your settings
3. Click "Manage Data" to view and delete specific cookies

Safari

1. Safari menu → Preferences → Privacy
2. Choose your cookie and website data preferences
3. Click "Manage Website Data" for detailed control

Microsoft Edge

1. Click on three dots menu → Settings → Cookies and site permissions
2. Click "Cookies and site data"
3. Configure your cookie preferences

7. Impact of Disabling Cookies

If you choose to disable certain types of cookies, it may impact your experience on our website:

Essential Cookies (Cannot be disabled)

• Website may not function properly
• Security features may be compromised
• Unable to maintain session state

Performance Cookies

• We cannot analyze website usage
• Unable to identify and fix technical issues
• Cannot improve website performance

Functional Cookies

• Preferences and settings not remembered
• Personalized content unavailable
• Enhanced features may not work

Marketing Cookies

• Less relevant advertisements
• Cannot measure marketing effectiveness
• Social media integration limited

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will:

• Update the "Last Updated" date at the top of this page
• Post the updated policy on our website
• Notify users via email or website notice if changes are significant
• Provide reasonable notice before changes take effect

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

9. Contact Us